Advertising and Content Manager
Vista, CA Vista, CA Full-time Full-time $110,000 - $130,000 a year $110,000 - $130,000 a year We're incredibly passionate about plants here at Altman Plants.
We're a family owned and operated nursery with operations across the country and are a world leader in breeding and growing gorgeous living treasures.
Despite being an industry leader, a status attained through decades of tireless and passion-driven effort, there's still plenty of room for growth, and that's where you come in.
In your role as our e-commerce captain, you will join a lean, enthusiastic team in an environment that more resembles an innovative startup than a comfortable established brand.
We want someone who not only relishes executing strategies, acting on fresh insights, and navigating challenges but also regards a wow-worthy consumer experience as a work of art.
Job Description:
The Amazon Advertising and Content Manager is responsible for developing and implementing marketing strategies specifically tailored to the Amazon platform.
This role requires a deep understanding of Amazon's ecosystem, algorithms, and advertising tools.
The primary objective is to drive sales, increase product visibility, and improve brand presence on Amazon.
Responsibilities:
1.
Amazon Advertising Strategy:
Develop and execute comprehensive advertising strategies to maximize product visibility, organic rankings, and sales.
Conduct keyword research and optimize product listings to improve search rankings and conversion rates.
Utilize Amazon's advertising platforms, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to create targeted and effective campaigns.
2.
Campaign Management:
Plan, create, and manage pay-per-click (PPC) advertising campaigns on Amazon.
Monitor campaign performance and optimize keywords, bids, and budgets to achieve desired advertising goals and ROI.
Regularly analyze advertising data and provide actionable insights and recommendations for continuous improvement.
3.
Listing and Storefront Management:
Manage all aspects of Amazon product listings, such as new product setup, product descriptions and imagery, and pricing.
Manage and optimize Altman's Amazon storefront pages to drive sales and conversion.
Resolve listing and account challenges by overseeing support cases and escalations.
4.
Listing Optimization:
Optimize product listings with compelling and keyword-rich titles, bullet points, product descriptions, and backend search terms.
Conduct competitor research to identify areas of improvement and differentiation.
Implement best practices for enhanced content, including A
Content, enhanced brand content (EBC), and brand stores.
5.
Promotions and Deals:
Strategize and execute promotional campaigns, lightning deals, and coupon offers to drive sales and increase product visibility.
Monitor and analyze the effectiveness of promotions, adjusting strategies as necessary.
6.
Reviews and Ratings Management:
Monitor customer reviews and ratings, respond to customer feedback, and address customer inquiries in a timely and professional manner.
Implement strategies to increase positive reviews and ratings while minimizing negative feedback.
7.
Market Research and Competitive Analysis:
Stay updated on industry trends, competitor activities, and Amazon policy changes.
Conduct market research and analysis to identify market opportunities, consumer behavior, and competitor strategies.
8.
Reporting and Analytics:
Track and analyze key performance indicators (KPIs) related to sales, advertising spend, traffic, conversion rates, and other relevant metrics.
Prepare regular reports and presentations summarizing campaign performance and provide actionable insights to stakeholders.
Requirements:
Bachelor's degree in marketing, business, or a related field (or equivalent experience).
Proven experience in managing Amazon advertising campaigns and achieving measurable results.
In-depth knowledge of Amazon's advertising tools, algorithms, and best practices.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proficiency in using Amazon Seller Central, Amazon Advertising Console, and other relevant tools.
Excellent communication skills, both written and verbal.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
Familiarity with e-commerce, SEO, and digital marketing trends is a plus.
Job Type:
Full-time Pay:
$110,000.
00 - $130,000.
00 per year
Benefits:
401(k) Dental insurance Flexible spending account Health insurance Life insurance Paid time off Parental leave Vision insurance Schedule:
Monday to Friday
Experience:
Social media marketing:
5 years (Preferred) Writing skills:
5 years (Preferred) Work Location:
Hybrid remote in Vista, CA
Responsibilities:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
We're a family owned and operated nursery with operations across the country and are a world leader in breeding and growing gorgeous living treasures.
Despite being an industry leader, a status attained through decades of tireless and passion-driven effort, there's still plenty of room for growth, and that's where you come in.
In your role as our e-commerce captain, you will join a lean, enthusiastic team in an environment that more resembles an innovative startup than a comfortable established brand.
We want someone who not only relishes executing strategies, acting on fresh insights, and navigating challenges but also regards a wow-worthy consumer experience as a work of art.
Job Description:
The Amazon Advertising and Content Manager is responsible for developing and implementing marketing strategies specifically tailored to the Amazon platform.
This role requires a deep understanding of Amazon's ecosystem, algorithms, and advertising tools.
The primary objective is to drive sales, increase product visibility, and improve brand presence on Amazon.
Responsibilities:
1.
Amazon Advertising Strategy:
Develop and execute comprehensive advertising strategies to maximize product visibility, organic rankings, and sales.
Conduct keyword research and optimize product listings to improve search rankings and conversion rates.
Utilize Amazon's advertising platforms, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to create targeted and effective campaigns.
2.
Campaign Management:
Plan, create, and manage pay-per-click (PPC) advertising campaigns on Amazon.
Monitor campaign performance and optimize keywords, bids, and budgets to achieve desired advertising goals and ROI.
Regularly analyze advertising data and provide actionable insights and recommendations for continuous improvement.
3.
Listing and Storefront Management:
Manage all aspects of Amazon product listings, such as new product setup, product descriptions and imagery, and pricing.
Manage and optimize Altman's Amazon storefront pages to drive sales and conversion.
Resolve listing and account challenges by overseeing support cases and escalations.
4.
Listing Optimization:
Optimize product listings with compelling and keyword-rich titles, bullet points, product descriptions, and backend search terms.
Conduct competitor research to identify areas of improvement and differentiation.
Implement best practices for enhanced content, including A
Content, enhanced brand content (EBC), and brand stores.
5.
Promotions and Deals:
Strategize and execute promotional campaigns, lightning deals, and coupon offers to drive sales and increase product visibility.
Monitor and analyze the effectiveness of promotions, adjusting strategies as necessary.
6.
Reviews and Ratings Management:
Monitor customer reviews and ratings, respond to customer feedback, and address customer inquiries in a timely and professional manner.
Implement strategies to increase positive reviews and ratings while minimizing negative feedback.
7.
Market Research and Competitive Analysis:
Stay updated on industry trends, competitor activities, and Amazon policy changes.
Conduct market research and analysis to identify market opportunities, consumer behavior, and competitor strategies.
8.
Reporting and Analytics:
Track and analyze key performance indicators (KPIs) related to sales, advertising spend, traffic, conversion rates, and other relevant metrics.
Prepare regular reports and presentations summarizing campaign performance and provide actionable insights to stakeholders.
Requirements:
Bachelor's degree in marketing, business, or a related field (or equivalent experience).
Proven experience in managing Amazon advertising campaigns and achieving measurable results.
In-depth knowledge of Amazon's advertising tools, algorithms, and best practices.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proficiency in using Amazon Seller Central, Amazon Advertising Console, and other relevant tools.
Excellent communication skills, both written and verbal.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
Familiarity with e-commerce, SEO, and digital marketing trends is a plus.
Job Type:
Full-time Pay:
$110,000.
00 - $130,000.
00 per year
Benefits:
401(k) Dental insurance Flexible spending account Health insurance Life insurance Paid time off Parental leave Vision insurance Schedule:
Monday to Friday
Experience:
Social media marketing:
5 years (Preferred) Writing skills:
5 years (Preferred) Work Location:
Hybrid remote in Vista, CA
Responsibilities:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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